December 9, 2025
FROM KPI’S TO PAYDAYS: 2026 Creative Production Strategies That Pay Off
The future of marketing procurement isn't just about cost savings; it's about transforming foundational practices into a strategic content strategy that creates competitive advantage.
[ Scroll ]
Contributors
Edmond Handwerker
Global Chief Marketing and Innovation Officer (CMO/CINO)
Erin Wilhoite
Chief Client Officer
Chief Marketing & Innovation Officer Edmond Handwerker and Client Chief Officer Erin Wilhoite explore how to architect procurement strategies that drive real business results, sharing their cumulative expertise around content production strategy. This session provides a winning formula to drive efficiency, predictability, and bottom-line impact for 2026 and beyond.
We help advertisers like you optimize the way you produce content
Reduce costs, streamline production processes, and maximize your returns with the help of our expert advisors
Ready to make the most out of your content supply chain?
Reduce costs, streamline production processes, and maximize your returns with the help of our expert advisors
You might also like
.webp)
Perspective
December 1, 2025
Production Costs Are Changing. Is Your Budget Ready?
.webp)
Thought Leadership
November 25, 2025
The Role of AI in Creative Production for Super Bowl Ads
.webp)
Press
November 10, 2025
APR Expands Global Expertise with Strategic Creative Operations Hires
.webp)
Perspective
October 29, 2025
Navigating Influencer Marketing with Strategy, Structure, and Smarter Investments
.webp)
Perspective
October 16, 2025
Marketing Production: An Updated Look at the Trends
.webp)
Case Study
October 15, 2025
Making sure you're on the right side of legal font use
.webp)
Press
July 15, 2025
APR Unveils Brand Transformation to Revolutionize Marketing Investment Optimization Across the Global Content Supply Chain
.webp)
Case Study
July 10, 2025
Scaling Smart: From Insight to Impact with Data Automation
Case Study
July 10, 2025
AI Transformation: Accelerating Growth With Right-fit AI Tools
.png)
Case Study
July 1, 2025
Unlocking Influencer Success for a Global Beauty Corporation
.webp)
Thought Leadership
June 25, 2025
The Indie Production Advantage Podcast with Jillian Gibbs, On Crossing the Axis with James Keblas
Perspective
June 1, 2025
Why Transparency Matters in the Advertising Production Bidding Process
Perspective
May 5, 2025
HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION
Research Report
May 4, 2025
Creative Intelligence: Are Your Creative Investments Truly Working?
Perspective
April 22, 2025
Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time
Perspective
April 10, 2025
Using AI For Cost Savings In Creative Production
Perspective
March 31, 2025
Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production
Perspective
February 25, 2025
How Marketing Teams Can Use Competitive Bidding to Transform Their Event Production
Perspective
February 25, 2025
Creative Production: Transforming the Ecosystem to Optimise Marketing Investment
Thought Leadership
February 19, 2025
Event Production Best Practice: Competitive Bidding
Perspective
February 6, 2025
AIs Impact in the Creative & Production Lifecycle
Perspective
January 14, 2025
How Brands Can Adapt To A U.S. TikTok Ban: Strategies For Digital Marketing Disruptions
Perspective
January 8, 2025
Opportunities & Challenges from the Getty Images and Shutterstock Merger
Thought Leadership
December 6, 2024
Navigating the 2024 US Presidential Election and Impact on Creative Production
Perspective
November 19, 2024
Navigating the High-Stakes World of Super Bowl® Advertising
Thought Leadership
November 7, 2024
Consolidation vs Fragmentation in Creative Production
.webp)
Thought Leadership
July 28, 2024
Knowledge Spotlight Content Production 101
Perspective
November 3, 2023
PRODUCING COMMERCIALS FOR Super Bowl® & BEYOND
Case Study
March 16, 2023
Strategic Executive Producer Case Study
Research Report
February 9, 2023
2023 CREATIVE PRODUCTION TRENDS WHITE PAPER
Perspective
July 27, 2022
Sustainability In Advertising Production: Are You Doing Enough?
Research Report
March 25, 2022
APR White Paper: 2022 Content Creation Trends
Thought Leadership
November 24, 2021
Industry Reminder: Set Safety – Best Practices For Ensuring A Safe Production
Thought Leadership
November 9, 2021
VIDEO GAMES: HOW CONTENT CREATORS BUILD LASTING IN-GAME EXPERIENCES
Perspective
April 20, 2021
How To Reduce The Carbon Footprint Of Your Content (In Less Than 400-Words)
Perspective
March 2, 2021
Sustainability In Advertising Production: Actions Today For A Habitable Tomorrow
Thought Leadership
October 1, 2020
MUSIC LICENSING RIGHTS: THE USE OF OLD MUSIC IN TIMES OF CRISIS
Thought Leadership
August 28, 2020
DCO & PROGRAMMATIC CREATIVE – 6 ACTIONABLE PRODUCTION TIPS
Thought Leadership
August 10, 2020
GOOGLE, COCA-COLA, AND ALLSTATE WEIGH IN ON CLIENT IN-HOUSE PRODUCTION TEAMS
Want to learn more?
Get valuable strategy, culture, and brand insights straight to your inbox.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
Oops! Something went wrong while submitting the form.
