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WE HELP THE WORLD’S BIGGEST BRANDS UNLOCK HIDDEN POTENTIAL BY DRIVING EFFICIENCY, ENHANCING CREATIVITY, AND STRENGTHENING PARTNERSHIPS. THE RESULT IS SMARTER, MORE EFFECTIVE MARKETING OUTCOMES ACROSS YOUR ENTIRE CONTENT SUPPLY CHAIN.

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Production Consulting?
We Invented It.

And we’ve redefined the category. Yes, we evaluate costs. But as marketing production consultants, we guide you to produce content more efficiently, spend more wisely and get better results across high-fidelity content and events, content engines, and influencer-creator spaces.

  • Top Industry Practitioners

    Deep subject matter expertise meets real-world production experience. Our expert advisors provide real-time recommendations backed by an innate understanding of industry nuances and regional knowledge, empowered through AI.

  • Independent Data-Driven Insights

    We leverage deep market intelligence and proprietary data to bring benchmarks, clarity, transparency, and smarter decision-making to your creative production and content supply chain.

  • Gold-Standard Approach

    Drawing on the deep and broad expertise across our internal network, we ensure marketing investments are optimized with precision, balancing efficiency, quality, and creative integrity.

  • No Vendor Ties

    As an independent third party, we prioritize your success with unbiased guidance, ensuring the best work gets done at the best value.

  • Creative Ecosystem Success

    Our advisors support every player in your production model, ensuring marketers, agencies, and partners succeed together through smarter processes and stronger collaboration.

Our Story

Founded in 2000 by Jillian Gibbs, APR set out to change the way brands approach marketing production.

We started as the first production consultancy and have evolved into a global leader in content supply chain optimization, helping brands streamline their operations, maximize their budgets, and maintain or enhance creative integrity.

With a team of industry experts around the globe, we bring deep industry knowledge, proprietary data insights, and an unbiased approach to every project. We don’t create content. We DO make sure your marketing ecosystem is built for efficiency, effectiveness, and impact.

Today, we work with Fortune 500 brands across 10+ industries, guiding them toward smarter, faster, and more value-driven production.

The upshot? Accelerated speed to market, faster, more effective execution and better outcomes.

APR’s Category-Defining Evolution

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1997

Jillian Gibbs coins ‘Production Consulting’

2000

APR is born in Denver, Colorado

2009

APR takes Production Management on site and on set

2016

APR expands to full omni-channel content production advisory

2017

APR celebrates her presence in over 60 countries

2019

APR services across the content supply chain.

Today

APR Delivers measurable value and optimization across marketing investments

Our Values

We bring forward positivity and a willingness to help all parties, and show up as the best version of yourself.

We take initiative with colleagues, clients and their partners to collaborate, share and invest time in relationships. We’re proactive about innovation.

We share knowledge, include others in our learning, and respect the role of everyone in the process, including our clients’ agencies.

We stay curious to keep up with change, experiment with AI and other tools, and explore new ways to excel.

We’re honest and real about what we know and what we’re learning. We give feedback, both positive and constructive, with kindness, and without fear.

Super-Charge Your Content Supply Chain

It all starts with APR

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Our People

The Experts Behind the Excellence

Meet the leaders shaping the future of marketing production optimization.

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Trusted by 400+ Brands Worldwide

Subway
Ram
Alfa Romeo
Jeep
Fiat
Dodge
Chrysler
Constellation Brands
Diageo
Google
Subway
Ram
Alfa Romeo
Jeep
Fiat
Dodge
Chrysler
Constellation Brands
Diageo
Google

Associations + Partnerships

Ana

The ANA sets the agenda for the marketing industry, driving brand and business growth. They harness the intelligence and passion of their members to accelerate marketing success and create a lasting impact. APR has served as ANA faculty since 2009.

IAA

The IAA is the world’s most influential network of marketing and marketing communications professionals. Established in 1938, the International Advertising Association is the only global association that represents all spheres of the marketing and marketing communications industry. As of 2025, APR Founder and CEO Jillian Gibbs and CMIO Edmond Handwerker serve as board members in North America.

WFA

The WFA represent over 150 of the world’s biggest brands and more than 60 national advertiser associations worldwide. Together, this unique peer-to-peer network of the world's best marketers offers a unique source of expertise, inspiration and leadership.

AdGreen

AdGreen empowers the advertising industry to reduce its negative environmental impact by providing the means to measure, understand and reduce carbon emissions. APR is a founding member of AdGreen and has proudly invested in the AdGreen Calculator.

AdNetZero US & UK

Ad Net Zero's five-point Action Plan provides advertisers, agencies and all marketing services companies with a guide that moves our industry and each company to action

WBENC

The Women’s Business Enterprise National Council (WBENC) is a leading national non-profit organization dedicated to helping women-owned and small businesses thrive.

WEConnect

WEConnect International is a global network that connects women-owned businesses to qualified buyers around the world.

EMMC

The EMMC is a non-profit membership organization driving credible, consistent measurement across the experiential marketing industry.

Ready to get started?

Ready to Optimize Your Content Supply Chain?

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