Spend Wiser. Produce Smarter. Partner Better.

We partner with the world’s top brands to optimize marketing investment across the content supply chain.

Reimagine with APR

Think big with us.

THE WORLD’S TOP BRANDS RELY ON APR TO DELIVER TOTAL CONTENT SUPPLY CHAIN SUCCESS.

OUR GLOBAL EXPERTISE AND DATA-DRIVEN INSIGHTS HELP OUR CLIENTS AND THEIR PARTNERS WORK BETTER TOGETHER WITH GREATER EFFICIENCY AND EFFECTIVENESS.

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Why leading brands choose APR

[01] Value Far Beyond Cost Savings

Maximize creative quality, streamline production, strengthen partnerships, and reduce waste.

Value Far Beyond Cost Savings
Why leading brands choose APR

[01] Independent, Unbiased

No vendor affiliation, no hidden agendas. Just full visibility across the entire process with no self-serving interest in who is awarded work.

Independent, Unbiased
Why leading brands choose APR

[01] Built For Your Brand

From governance to transparency and interaction models, we make your existing production structure work harder, whether in-house, agency-led, global or local, from traditional production to AI-led.

Built For Your Brand
Why leading brands choose APR

[01] Expert-led Production Advisory

Work with industry practitioners with deep domain expertise and get production guidance, category strategy, process mapping, and data-driven recommendations.

Expert-led Production Advisory
Why leading brands choose APR

[01] 360° Production Optimization

Get expert advice across the full content supply chain including original film and video production, events, experiential, social, influencer, digital development, AI Creative and more.

360° Production Optimization

Stay Ahead with Expert Insights

Industry trends, deep dives, and real-world strategies. APR’s thought leadership keeps you informed and in control.

5 written on a wall
Thought Leadership
February 26, 2026

5 AI Trends in Advertising Production 2026

5 AI Trends in Advertising Production 2026
Patrick Lafferty, President of APR
Press
February 18, 2026

APR Appoints Patrick Lafferty as President

APR Appoints Patrick Lafferty as President
business ecosystem model
Perspective
December 9, 2025

Marketing Production: An Updated Look at the Trends

Marketing Production: An Updated Look at the Trends
sound volume
Perspective
December 1, 2025

Production Costs Are Changing. Is Your Budget Ready?

Production Costs Are Changing. Is Your Budget Ready?
football TV spot
Thought Leadership
November 25, 2025

The Role of AI in Creative Production for Super Bowl Ads

The Role of AI in Creative Production for Super Bowl Ads
network
Press
November 10, 2025

APR Expands Global Expertise with Strategic Creative Operations Hires

APR Expands Global Expertise with Strategic Creative Operations Hires
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Trusted by 400+ Brands Worldwide

Subway
Ram
Alfa Romeo
Jeep
Fiat
Dodge
Chrysler
Corona
Pacifico
Constellation Brands
Diageo
Google
Subway
Ram
Alfa Romeo
Jeep
Fiat
Dodge
Chrysler
Corona
Pacifico
Constellation Brands
Diageo
Google

metrics that matter

Start Optimizing
24+

Years as the market leader 

125+

Advisors in over 30 countries

$1.2B

In marketing spend reviewed annually

6,000+

Projects optimized each year

15 - 30%

Production costs saved - on average

5,000+

Assessed Vendor Capabilities

Resources

Explore Tools, Guides, and Resources to Optimize Your Marketing Production

Explore resources

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Ready to get started?

Ready to Optimize Your Content Supply Chain?

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