We deliver efficiencies, cost control and better processes for day-to-day content production projects across all media types: video, digital, social, print, experiential, and emerging VR, AR, AI technology.
As more marketers take control of their own content production, we help coordinate between internal and external content resources ensuring fit-for-purpose (right partner / right work); leverage assets for re-use; and enable those decoupled aspects of production to be successful.
Marketing content today is generated from a host of sources – traditional agencies, in-house studios, crowd sourcing, publisher, media partners, etc. We help clients design the right customized content production strategy & ecosystem.
THE APR DIFFERENCE
With 170+ subject matter experts, across 40 global cities, each with 20+ years of experience, no one has broader production expertise across all mediums.
APR is one of only six strategic partners of the World Federation of Advertisers (WFA) and has been the official faculty member for creative production with the Association of National Advertisers (ANA) since 2009.
DATA & TECHNOLOGY
Our proprietary AdPro™ technology platform collects data from 1000’s of production projects; gives clients hands-on dashboard access; and delivers global benchmarks to guide clients’ decision making.
Our collaborative approach with clients, agencies and vendors is why our relationship spans an average of 8+ years with our clients.
Vendor Neutral: APR is the only consultancy that is TRACE™ certified for anti-bribery; and a truly independent advocate having no ties to production vendors or creative agencies.
At APR, you get the collective wisdom, energy and desire of our entire team to make a difference in the world of content production. Our culture is rooted in our values: Enthusiastic, Proactive, Inclusive, Curious and Authentic.