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Featured Resources

July 15, 2025

APR Unveils Brand Transformation to Revolutionize Marketing Investment Optimization Across the Global Content Supply Chain

APR Unveils Brand Transformation to Revolutionize Marketing Investment Optimization Across the Global Content Supply Chain
Influencer smiling in camera
Case Study

July 1, 2025

Unlocking Influencer Success for a Global Beauty Corporation

Unlocking Influencer Success for a Global Beauty Corporation
Perspective

June 1, 2025

Why Transparency Matters in the Advertising Production Bidding Process

Why Transparency Matters in the Advertising Production Bidding Process

All Resources

Category
topics
Reading data
Case Study
July 10, 2025

Scaling Smart: From Insight to Impact with Data Automation

Scaling Smart: From Insight to Impact with Data Automation
AI tools and a globe
Case Study
July 10, 2025

AI Transformation: Accelerating Growth With Right-fit AI Tools

AI Transformation: Accelerating Growth With Right-fit AI Tools
Podast
Thought Leadership
June 25, 2025

The Indie Production Advantage Podcast with Jillian Gibbs, On Crossing the Axis with James Keblas

The Indie Production Advantage Podcast with Jillian Gibbs, On Crossing the Axis with James Keblas
Perspective
May 5, 2025

HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION

HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION
Research Report
May 4, 2025

Creative Intelligence: Are Your Creative Investments Truly Working?

Creative Intelligence: Are Your Creative Investments Truly Working?
Perspective
April 22, 2025

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time

We Wrote the Book

The Marketer's Guide to Creative Production

APR’s workbook for our Production 101 Training and Master Class

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  • Understand the production process & how to prepare for & optimize your live-action or photography shoot.
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  • Gain confidence in your decision-making during the production process by asking the right questions at the right time.
  • Learn about the drivers & optimizers that can impact production costs.
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