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Edmond Handwerker

Chief Marketing & Innovation Officer (CMO/CINO)

Edmond has an extraordinary career spanning over two decades, defined by a consistent record of defining and driving enterprise-wide strategic initiatives that create measurable business outcomes by redefining operating models for driving transformation at a global scale. His holdco, agency, and management consultancy experience gives him a well-rounded background and insight into how to differentiate APR with our expertise, extension of client teams, and implementation/governance role. 

Prior to joining APR, Edmond served as a Partner/Managing Director of Global & North American Head of GenAI – Marketing and Content Innovation, Transformation & Strategy for Accenture Song, where he played an award-winning pivotal role in redesigning content operational frameworks, leveraging generative AI technologies to revolutionize content supply chains and integrating diverse acquisitions into Accenture’s portfolio, and creating cohesive strategic solutions for global clientele. Edmond’s experience also includes roles such as Senior Manager of Experience Strategy, Innovation and Transformation at Accenture, VP of Content Strategy & Solutions for Mediavest | Spark, and the Regional Director of Growth and Business Development at Starcom. 

Edmond’s background working with Fortune 500 brands across various verticals, including pharmaceuticals, travel, technology, entertainment, media, tech, CPG, Retail, and finance, makes him the ideal leader to drive transformative outcomes in the global marketing and communications landscape. He brings forward a wealth of experience from media, production, and consultancy houses that round out his zest for simplifying the complex. We are confident that Edmond’s extensive experience will be invaluable as he leads APR’s marketing efforts and contributes to our continued success.

see articles from

Edmond Handwerker

Perspective
July 1, 2026

How a Brand Should Think About AI in Production.

How a Brand Should Think About AI in Production.
APR at Cannes Lions
Thought Leadership
June 8, 2026

Find APR at Cannes Lions 2026

Find APR at Cannes Lions 2026
Case Study
May 19, 2026

Cutting Through Production Complexity for a Beverage Brand

Cutting Through Production Complexity for a Beverage Brand
production crew on set
Perspective
April 23, 2026

Strategic Synergy: Optimizing the In-House Agency and External Agency Partnership

Strategic Synergy: Optimizing the In-House Agency and External Agency Partnership
Camera filming production
Case Study
April 20, 2026

Defining Decoupling: A Strategic Evolution

Defining Decoupling: A Strategic Evolution
Craft Creator Content Factory
Thought Leadership
April 3, 2026

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key