The Indie Production Advantage Podcase with Jillian Gibbs, On Crossing the Axis with James Keblas

As the marketing production landscape evolves, both holding companies and independent production companies face unique challenges and opportunities. In today’s fragmented media environment, smaller, more agile partners can often bring a fresh perspective, while larger networks leverage their scale and resources. In this episode, Jillian Gibbs (Author of The Marketer’s Guide to Creative Production and CEO & Founder of APR) joins the conversation to explore the shifting dynamics in marketing production.

Listen to this podcast, where the conversation examines how brands are navigating these choices, discusses the strengths of different models, and shares insights for production companies and agencies looking to thrive. Whether you’re part of a global network or an independent team, this conversation will help you refine your approach and maximize your impact.

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