Knowledge Spotlight Content Production 101

In the fast-paced world of marketing, the ability to effectively contribute to the production process is invaluable. This 60-minute session will cover key phases such as planning and budgeting, bidding and award, production, and post/job wrap. Participants will gain insights into best practices, roles and responsibilities, and when to ask critical questions at each stage, empowering them to navigate the process with confidence and proficiency.

This module will:

• Discuss the importance of a clear brand brief, setting appropriate budgets, scheduling, and reviewing creative.
• Dive into the crucial pre-bid phase and the need for transparency in the bidding process. Explore competitive vs. single bidding and the value of a pre-bid meeting.
• Provide best practices in pre-production, including casting and location reviews, and your role during production meetings, including the pre-pro.
• Learn what happens on a shoot and review common pitfalls and factors that cause overages.
• Explore the post-production process, your role and how to manage overages in this phase.
• Review frequent cost drivers and optimizers throughout the process.

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