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Patrick Lafferty

President

A marketing pro with 25+ years of inspiring leadership Pat has guided some of the most creatively awarded, business-driving teams in the business across brands and agencies. At APR Pat leads the global team servicing a remarkable collection of client partners and he orchestrates the growth and transformation of the consultancy.

Prior to APR, Pat was the COO Acceleration Community of Companies (ACC). There he led the network’s operating group and drove transformation and business growth across the community’s seven business units, enabling financial, operational and business expansion.

Prior to ACC, Pat led mcgarrybowen’s 700-person U.S. team in New York, Chicago and San Francisco; Translation’s cultural-driving business across the U.S.; and BBH’s North America operation. Earlier, Pat served as the COO of McCann North America’s 1,400-person region and the MD of the network’s Global Brand Community.

As Chief Marketing Officer for Travel Channel Media, Pat transformed the company from a linear TV network into an integrated travel media business. And, Pat began his marketing journey at Leo Burnett in Chicago.

Pat started his career as a Platoon Leader and Company Commander in the U.S. Army, serving tours in Germany, Iraq, Panama, and Haiti.

Pat and his wife Maureen live in Old Greenwich, CT, and their four children are pursuing marketing careers across the country.

see articles from

Patrick Lafferty

Perspective
June 1, 2025

Why Transparency Matters in the Advertising Production Bidding Process

Why Transparency Matters in the Advertising Production Bidding Process
Perspective
May 5, 2025

HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION

HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION
Research Report
May 4, 2025

Creative Intelligence: Are Your Creative Investments Truly Working?

Creative Intelligence: Are Your Creative Investments Truly Working?
Perspective
April 22, 2025

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time
Perspective
April 10, 2025

Using AI For Cost Savings In Creative Production

Using AI For Cost Savings In Creative Production
Perspective
March 31, 2025

Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production

Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production