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Lila Romero

Consultant, Integrated

I've been working with APR since 2019, and I couldn't be more grateful for the amazing team I've met here. APR has the most distinguished group of professionals in the audiovisual industry, who share their knowledge with one another, allowing for constant professional growth. Furthermore, our CEO, Jillian, is an extraordinary leader whose guidance helps us refine our work and become better professionals every day.

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Lila Romero

Research Report
May 4, 2025

Creative Intelligence: Are Your Creative Investments Truly Working?

Creative Intelligence: Are Your Creative Investments Truly Working?
Perspective
April 22, 2025

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time
Perspective
April 10, 2025

Using AI For Cost Savings In Creative Production

Using AI For Cost Savings In Creative Production
Perspective
March 31, 2025

Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production

Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production
Perspective
February 25, 2025

How Marketing Teams Can Use Competitive Bidding to Transform Their Event Production

How Marketing Teams Can Use Competitive Bidding to Transform Their Event Production
Perspective
February 25, 2025

Creative Production: Transforming the Ecosystem to Optimise Marketing Investment

Creative Production: Transforming the Ecosystem to Optimise Marketing Investment