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Jillian Gibbs

Founder, Global CEO, Speaker & Author

Jillian founded APR to set new standards for advertising production consultancies. She sees APR’s role as a true production partner, not a cost-containment advisor.

Her vision is to take a more comprehensive approach that helps clients optimize advertising production with stronger processes, greater efficiencies and cutting-edge production approaches across all media. Jillian has helped define new standards and best practices within the production industry throughout her 20+ year career for industry associations like the ANA, WFA, ACA and ISBA.Today, APR is one of the nation’s fastest-growing advertising production consultancies with subject matter experts in all major production centers (Europe, North America, LATAM, and Asia). Jillian continues to expand APR’s original mission, providing clients with a growing choice of service offerings that reflect the ever-changing media landscape.

Jillian is a sought-after speaker on advertising transparency, diversity, and promoting opportunities for women.

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Jillian Gibbs

5 written on a wall
Thought Leadership
February 26, 2026

5 AI Trends in Advertising Production 2026

5 AI Trends in Advertising Production 2026
Patrick Lafferty, President of APR
Press
February 18, 2026

APR Appoints Patrick Lafferty as President

APR Appoints Patrick Lafferty as President
blended visual showing structured, geometric shapes
Perspective
January 14, 2026

From Trends to Transformation: Defining your 2026 Blueprint for Growth

From Trends to Transformation: Defining your 2026 Blueprint for Growth
December 9, 2025

FROM KPI’S TO PAYDAYS: 2026 Creative Production Strategies That Pay Off​

FROM KPI’S TO PAYDAYS: 2026 Creative Production Strategies That Pay Off​
business ecosystem model
Perspective
December 9, 2025

Marketing Production: An Updated Look at the Trends

Marketing Production: An Updated Look at the Trends
sound volume
Perspective
December 1, 2025

Production Costs Are Changing. Is Your Budget Ready?

Production Costs Are Changing. Is Your Budget Ready?