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Bash Robertson

Managing Advisor – Content Creation (EMEA)

My 9 years with APR have been an amazing educative journey. Learning from our
Brands, our Marketers, our Agency and Production Partners but most importantly,
learning from all the other APR Consultants around the globe, each with their own fields
of expertise. This extraordinary wealth of talent is known as our Hive.

see articles from

Bash Robertson

Perspective
April 22, 2025

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time
Perspective
April 10, 2025

Using AI For Cost Savings In Creative Production

Using AI For Cost Savings In Creative Production
Perspective
March 31, 2025

Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production

Disrupt or Be Disrupted? The Imperative to Redefine Marketing Production
Perspective
February 25, 2025

How Marketing Teams Can Use Competitive Bidding to Transform Their Event Production

How Marketing Teams Can Use Competitive Bidding to Transform Their Event Production
Perspective
February 25, 2025

Creative Production: Transforming the Ecosystem to Optimise Marketing Investment

Creative Production: Transforming the Ecosystem to Optimise Marketing Investment
Thought Leadership
February 19, 2025

Event Production Best Practice: Competitive Bidding

Event Production Best Practice: Competitive Bidding