Bash Robertson
Managing Advisor – Content Creation (EMEA)
My 9 years with APR have been an amazing educative journey. Learning from our
Brands, our Marketers, our Agency and Production Partners but most importantly,
learning from all the other APR Consultants around the globe, each with their own fields
of expertise. This extraordinary wealth of talent is known as our Hive.

see articles from
Bash Robertson
Case Study
May 19, 2026
Cutting Through Production Complexity for a Beverage Brand

Thought Leadership
April 29, 2026
Behind the Curtain: Today’s In-House Agency
Perspective
April 23, 2026
Strategic Synergy: Optimizing the In-House Agency and External Agency Partnership
Case Study
April 20, 2026
Defining Decoupling: A Strategic Evolution
Thought Leadership
April 3, 2026
Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key

Perspective
March 25, 2026