See all team members

Bash Robertson

Managing Advisor – Content Creation (EMEA)

My 9 years with APR have been an amazing educative journey. Learning from our
Brands, our Marketers, our Agency and Production Partners but most importantly,
learning from all the other APR Consultants around the globe, each with their own fields
of expertise. This extraordinary wealth of talent is known as our Hive.

see articles from

Bash Robertson

Perspective
July 1, 2026

How a Brand Should Think About AI in Production.

How a Brand Should Think About AI in Production.
APR at Cannes Lions
Thought Leadership
June 8, 2026

Find APR at Cannes Lions 2026

Find APR at Cannes Lions 2026
Case Study
May 19, 2026

Cutting Through Production Complexity for a Beverage Brand

Cutting Through Production Complexity for a Beverage Brand
production crew on set
Perspective
April 23, 2026

Strategic Synergy: Optimizing the In-House Agency and External Agency Partnership

Strategic Synergy: Optimizing the In-House Agency and External Agency Partnership
Camera filming production
Case Study
April 20, 2026

Defining Decoupling: A Strategic Evolution

Defining Decoupling: A Strategic Evolution
Craft Creator Content Factory
Thought Leadership
April 3, 2026

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key