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Patrick Lafferty

President

A marketing pro with 25+ years of inspiring leadership Pat has guided some of the most creatively awarded, business-driving teams in the business across brands and agencies. At APR Pat leads the global team servicing a remarkable collection of client partners and he orchestrates the growth and transformation of the consultancy.

Prior to APR, Pat was the COO Acceleration Community of Companies (ACC). There he led the network’s operating group and drove transformation and business growth across the community’s seven business units, enabling financial, operational and business expansion.

Prior to ACC, Pat led mcgarrybowen’s 700-person U.S. team in New York, Chicago and San Francisco; Translation’s cultural-driving business across the U.S.; and BBH’s North America operation. Earlier, Pat served as the COO of McCann North America’s 1,400-person region and the MD of the network’s Global Brand Community.

As Chief Marketing Officer for Travel Channel Media, Pat transformed the company from a linear TV network into an integrated travel media business. And, Pat began his marketing journey at Leo Burnett in Chicago.

Pat started his career as a Platoon Leader and Company Commander in the U.S. Army, serving tours in Germany, Iraq, Panama, and Haiti.

Pat and his wife Maureen live in Old Greenwich, CT, and their four children are pursuing marketing careers across the country.

see articles from

Patrick Lafferty

Thought Leadership
November 24, 2021

Industry Reminder: Set Safety – Best Practices For Ensuring A Safe Production

Industry Reminder: Set Safety – Best Practices For Ensuring A Safe Production
Thought Leadership
November 9, 2021

VIDEO GAMES: HOW CONTENT CREATORS BUILD LASTING IN-GAME EXPERIENCES

VIDEO GAMES: HOW CONTENT CREATORS BUILD LASTING IN-GAME EXPERIENCES
Perspective
April 20, 2021

How To Reduce The Carbon Footprint Of Your Content (In Less Than 400-Words)

How To Reduce The Carbon Footprint Of Your Content (In Less Than 400-Words)
Perspective
March 2, 2021

Sustainability In Advertising Production: Actions Today For A Habitable Tomorrow

Sustainability In Advertising Production: Actions Today For A Habitable Tomorrow
Thought Leadership
October 1, 2020

MUSIC LICENSING RIGHTS: THE USE OF OLD MUSIC IN TIMES OF CRISIS

MUSIC LICENSING RIGHTS: THE USE OF OLD MUSIC IN TIMES OF CRISIS
Thought Leadership
August 28, 2020

DCO & PROGRAMMATIC CREATIVE – 6 ACTIONABLE PRODUCTION TIPS

DCO & PROGRAMMATIC CREATIVE – 6 ACTIONABLE PRODUCTION TIPS