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Patrick Lafferty

President

A marketing pro with 25+ years of inspiring leadership Pat has guided some of the most creatively awarded, business-driving teams in the business across brands and agencies. At APR Pat leads the global team servicing a remarkable collection of client partners and he orchestrates the growth and transformation of the consultancy.

Prior to APR, Pat was the COO Acceleration Community of Companies (ACC). There he led the network’s operating group and drove transformation and business growth across the community’s seven business units, enabling financial, operational and business expansion.

Prior to ACC, Pat led mcgarrybowen’s 700-person U.S. team in New York, Chicago and San Francisco; Translation’s cultural-driving business across the U.S.; and BBH’s North America operation. Earlier, Pat served as the COO of McCann North America’s 1,400-person region and the MD of the network’s Global Brand Community.

As Chief Marketing Officer for Travel Channel Media, Pat transformed the company from a linear TV network into an integrated travel media business. And, Pat began his marketing journey at Leo Burnett in Chicago.

Pat started his career as a Platoon Leader and Company Commander in the U.S. Army, serving tours in Germany, Iraq, Panama, and Haiti.

Pat and his wife Maureen live in Old Greenwich, CT, and their four children are pursuing marketing careers across the country.

see articles from

Patrick Lafferty

Perspective
July 1, 2026

How a Brand Should Think About AI in Production.

How a Brand Should Think About AI in Production.
APR at Cannes Lions
Thought Leadership
June 8, 2026

Find APR at Cannes Lions 2026

Find APR at Cannes Lions 2026
Case Study
May 19, 2026

Cutting Through Production Complexity for a Beverage Brand

Cutting Through Production Complexity for a Beverage Brand
production crew on set
Perspective
April 23, 2026

Strategic Synergy: Optimizing the In-House Agency and External Agency Partnership

Strategic Synergy: Optimizing the In-House Agency and External Agency Partnership
Camera filming production
Case Study
April 20, 2026

Defining Decoupling: A Strategic Evolution

Defining Decoupling: A Strategic Evolution
Craft Creator Content Factory
Thought Leadership
April 3, 2026

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key