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Patrick Lafferty

President

A marketing pro with 25+ years of inspiring leadership Pat has guided some of the most creatively awarded, business-driving teams in the business across brands and agencies. At APR Pat leads the global team servicing a remarkable collection of client partners and he orchestrates the growth and transformation of the consultancy.

Prior to APR, Pat was the COO Acceleration Community of Companies (ACC). There he led the network’s operating group and drove transformation and business growth across the community’s seven business units, enabling financial, operational and business expansion.

Prior to ACC, Pat led mcgarrybowen’s 700-person U.S. team in New York, Chicago and San Francisco; Translation’s cultural-driving business across the U.S.; and BBH’s North America operation. Earlier, Pat served as the COO of McCann North America’s 1,400-person region and the MD of the network’s Global Brand Community.

As Chief Marketing Officer for Travel Channel Media, Pat transformed the company from a linear TV network into an integrated travel media business. And, Pat began his marketing journey at Leo Burnett in Chicago.

Pat started his career as a Platoon Leader and Company Commander in the U.S. Army, serving tours in Germany, Iraq, Panama, and Haiti.

Pat and his wife Maureen live in Old Greenwich, CT, and their four children are pursuing marketing careers across the country.

see articles from

Patrick Lafferty

Camera filming production
Case Study
April 20, 2026

Defining Decoupling: A Strategic Evolution

Defining Decoupling: A Strategic Evolution
Craft Creator Content Factory
Thought Leadership
April 3, 2026

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key
Camera man on creative production shoot with lights
Perspective
March 25, 2026

The Great Production Pivot: Navigating the 2026 Global Production Landscape

The Great Production Pivot: Navigating the 2026 Global Production Landscape
March 4, 2026

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key

Consolidation in Creative Production: What Works, What Breaks, and Why Procurement May Hold the Key
workflow
Thought Leadership
February 26, 2026

Precision AI: The Next Leap in Brand Workflow

Precision AI: The Next Leap in Brand Workflow
5 written on a wall
Thought Leadership
February 26, 2026

5 AI Trends in Advertising Production 2026

5 AI Trends in Advertising Production 2026