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Edmond Handwerker

Chief Marketing & Innovation Officer (CMO/CINO)

Edmond has an extraordinary career spanning over two decades, defined by a consistent record of defining and driving enterprise-wide strategic initiatives that create measurable business outcomes by redefining operating models for driving transformation at a global scale. His holdco, agency, and management consultancy experience gives him a well-rounded background and insight into how to differentiate APR with our expertise, extension of client teams, and implementation/governance role. 

Prior to joining APR, Edmond served as a Partner/Managing Director of Global & North American Head of GenAI – Marketing and Content Innovation, Transformation & Strategy for Accenture Song, where he played an award-winning pivotal role in redesigning content operational frameworks, leveraging generative AI technologies to revolutionize content supply chains and integrating diverse acquisitions into Accenture’s portfolio, and creating cohesive strategic solutions for global clientele. Edmond’s experience also includes roles such as Senior Manager of Experience Strategy, Innovation and Transformation at Accenture, VP of Content Strategy & Solutions for Mediavest | Spark, and the Regional Director of Growth and Business Development at Starcom. 

Edmond’s background working with Fortune 500 brands across various verticals, including pharmaceuticals, travel, technology, entertainment, media, tech, CPG, Retail, and finance, makes him the ideal leader to drive transformative outcomes in the global marketing and communications landscape. He brings forward a wealth of experience from media, production, and consultancy houses that round out his zest for simplifying the complex. We are confident that Edmond’s extensive experience will be invaluable as he leads APR’s marketing efforts and contributes to our continued success.

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Edmond Handwerker

Perspective
April 20, 2021

How To Reduce The Carbon Footprint Of Your Content (In Less Than 400-Words)

How To Reduce The Carbon Footprint Of Your Content (In Less Than 400-Words)
Perspective
March 2, 2021

Sustainability In Advertising Production: Actions Today For A Habitable Tomorrow

Sustainability In Advertising Production: Actions Today For A Habitable Tomorrow
Thought Leadership
October 1, 2020

MUSIC LICENSING RIGHTS: THE USE OF OLD MUSIC IN TIMES OF CRISIS

MUSIC LICENSING RIGHTS: THE USE OF OLD MUSIC IN TIMES OF CRISIS
Thought Leadership
August 28, 2020

DCO & PROGRAMMATIC CREATIVE – 6 ACTIONABLE PRODUCTION TIPS

DCO & PROGRAMMATIC CREATIVE – 6 ACTIONABLE PRODUCTION TIPS
Research Report
August 25, 2020

APR’S 2020 CONTENT TRENDS UPDATE

APR’S 2020 CONTENT TRENDS UPDATE
Thought Leadership
August 10, 2020

GOOGLE, COCA-COLA, AND ALLSTATE WEIGH IN ON CLIENT IN-HOUSE PRODUCTION TEAMS

GOOGLE, COCA-COLA, AND ALLSTATE WEIGH IN ON CLIENT IN-HOUSE PRODUCTION TEAMS