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Edmond Handwerker

Chief Marketing & Innovation Officer (CMO/CINO)

Edmond has an extraordinary career spanning over two decades, defined by a consistent record of defining and driving enterprise-wide strategic initiatives that create measurable business outcomes by redefining operating models for driving transformation at a global scale. His holdco, agency, and management consultancy experience gives him a well-rounded background and insight into how to differentiate APR with our expertise, extension of client teams, and implementation/governance role. 

Prior to joining APR, Edmond served as a Partner/Managing Director of Global & North American Head of GenAI – Marketing and Content Innovation, Transformation & Strategy for Accenture Song, where he played an award-winning pivotal role in redesigning content operational frameworks, leveraging generative AI technologies to revolutionize content supply chains and integrating diverse acquisitions into Accenture’s portfolio, and creating cohesive strategic solutions for global clientele. Edmond’s experience also includes roles such as Senior Manager of Experience Strategy, Innovation and Transformation at Accenture, VP of Content Strategy & Solutions for Mediavest | Spark, and the Regional Director of Growth and Business Development at Starcom. 

Edmond’s background working with Fortune 500 brands across various verticals, including pharmaceuticals, travel, technology, entertainment, media, tech, CPG, Retail, and finance, makes him the ideal leader to drive transformative outcomes in the global marketing and communications landscape. He brings forward a wealth of experience from media, production, and consultancy houses that round out his zest for simplifying the complex. We are confident that Edmond’s extensive experience will be invaluable as he leads APR’s marketing efforts and contributes to our continued success.

see articles from

Edmond Handwerker

5 written on a wall
Thought Leadership
February 26, 2026

5 AI Trends in Advertising Production 2026

5 AI Trends in Advertising Production 2026
Patrick Lafferty, President of APR
Press
February 18, 2026

APR Appoints Patrick Lafferty as President

APR Appoints Patrick Lafferty as President
blended visual showing structured, geometric shapes
Perspective
January 14, 2026

From Trends to Transformation: Defining your 2026 Blueprint for Growth

From Trends to Transformation: Defining your 2026 Blueprint for Growth
December 9, 2025

FROM KPI’S TO PAYDAYS: 2026 Creative Production Strategies That Pay Off​

FROM KPI’S TO PAYDAYS: 2026 Creative Production Strategies That Pay Off​
business ecosystem model
Perspective
December 9, 2025

Marketing Production: An Updated Look at the Trends

Marketing Production: An Updated Look at the Trends
sound volume
Perspective
December 1, 2025

Production Costs Are Changing. Is Your Budget Ready?

Production Costs Are Changing. Is Your Budget Ready?