Spend Wiser. Produce Smarter. Partner Better.

We partner with the world’s top brands to optimize marketing investment across the content supply chain.

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Think big with us.

THE WORLD’S TOP BRANDS RELY ON APR TO DELIVER TOTAL CONTENT SUPPLY CHAIN SUCCESS.

OUR GLOBAL EXPERTISE AND DATA-DRIVEN INSIGHTS HELP OUR CLIENTS AND THEIR PARTNERS WORK BETTER TOGETHER WITH GREATER EFFICIENCY AND EFFECTIVENESS.

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Why leading brands choose APR

[01] 360° Production Optimization

Get expert advice across the full content supply chain including original film and video production, events, experiential, social, influencer, digital development, AI Creative and more.

360° Production Optimization
Why leading brands choose APR

[01] You Create, We Optimize

We don’t create or produce content. We DO make sure your marketing production ecosystem of creative agencies and production partners is built for efficiency, effectiveness, and impact.

You Create, We Optimize
Why leading brands choose APR

[01] Expert-led Production Advisory

Work with industry practitioners with deep domain expertise and get production guidance, category strategy, process mapping, and data-driven recommendations.

Expert-led Production Advisory
Why leading brands choose APR

[01] Built For Your Brand

From governance to transparency and interaction models, we make your existing production structure work harder, whether in-house, agency-led, global or local, from traditional production to AI-led.

Built For Your Brand
Why leading brands choose APR

[01] Independent, Unbiased

No vendor affiliation, no hidden agendas. Just full visibility across the entire process with no self-serving interest in who is awarded work.

Independent, Unbiased
Why leading brands choose APR

[01] Value Far Beyond Cost Savings

Maximize creative quality, streamline production, strengthen partnerships, and reduce waste.

Value Far Beyond Cost Savings
360° Production Optimization
You Create, We Optimize
Expert-led Production Advisory
Built For Your Brand
Independent, Unbiased
Value Far Beyond Cost Savings

Stay Ahead with Expert Insights

Industry trends, deep dives, and real-world strategies. APR’s thought leadership keeps you informed and in control.

AI tools and a globe
Case Study
10.07.2025

Transforming A Global Technology Company Content Creation & Marketing Workflows Through Right-fit AI Tools

Transforming A Global Technology Company Content Creation & Marketing Workflows Through Right-fit AI Tools
Influencer smiling in camera
Case Study
01.07.2025

Unlocking Influencer Success for a Global Beauty Corporation

Unlocking Influencer Success for a Global Beauty Corporation
Perspective
01.06.2025

Why Transparency Matters in the Advertising Production Bidding Process

Why Transparency Matters in the Advertising Production Bidding Process
Perspective
05.05.2025

HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION

HOW ADVERTISERS CAN THRIVE IN AN ERA OF DISRUPTION AND INNOVATION
Research Report
04.05.2025

Creative Intelligence: Are Your Creative Investments Truly Working?

Creative Intelligence: Are Your Creative Investments Truly Working?
Perspective
22.04.2025

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time

Connected TV Takes Over: Traditional TV Advertising Spend Set to Decline for the First Time
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Trusted by 400+ Brands Worldwide

Subway
Ram
Alfa Romeo
Jeep
Fiat
Dodge
Chrysler
Constellation Brands
Diageo
Google
Subway
Ram
Alfa Romeo
Jeep
Fiat
Dodge
Chrysler
Constellation Brands
Diageo
Google

metrics that matter

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24+

Years as the market leader 

130+

Advisors in over 60 countries

$1.2B

In marketing spend reviewed annually

6,000+

Projects optimized each year

15 - 30%

Production costs saved - on average

5,000+

Assessed Vendor Capabilities

Resources

Explore Tools, Guides, and Resources to Optimize Your Marketing Production

Explore resources

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Ready to Optimize Your Content Supply Chain?

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