With 25+ years of advertising and marketing experience in total, Traci started her career supporting on pitch preparation and client business at a full service advertising agency in the days when production was in the basement and media was on the top floor! After taking time to travel Traci spent 20+ years at the UK client representative trade body ISBA, working for the majority of that time in the Consultancy & Best Practice department as a client facing marketing consultant working across all marketing services touchpoints. Services included: Pitch Consultancy, Agency Relationship Management, Best Practice Development, Issues and Committee Management, and was responsible for growing their Marketing Procurement group to become a 300 strong community running marketing procurement specific training and events.
Traci originally became involved in Production specifically at the outset of the de-coupling era – immediately interested in this whole new area of opportunity Traci soon grew into become ISBA’s in-house production specialist advising clients on production issues and the avenues available should they wish to carry out a review or make a change to their current solution. One of Traci’s achievements was to develop the ISBA Production Hub; ISBA’s first Online Interactive Best Practice repository.