Sue De Lopez

Managing Director
San Antonio, TX USA


Sue De Lopez is a brand strategist who excels in total market consumer understanding and marketing. She started her career in advertising over 20 years ago at Publicis, and recently she managed Western Union’s global business for McGarryBowen. She has contributed to a variety of award-winning multicultural integrated marketing campaigns for leading national clients.

Sues has proven as a stellar leader by not only her ability to deliver strong business results for clients, but also by growing and developing her team. Multicultural marketing has constantly required keen expertise in trends for both national and international work, which Sue has appropriated as her forte. Her strategic innovation through superior consumer understanding has led to outstanding account growth and solidified her role as a trusted management partner and true team mentor.

Among many accomplishments, Sue was awarded “The Lion That Roared” Award from Publicis’ Saatchi & Saatchi for her inspirational leadership and expertise in the mission, vision, and values of her stewardship with General Mills.

Clients she has worked with include Western Union Domestic & International, Burger King, Gerber Baby Food Products, Dish Network, Continental Airlines Latin America, Payless ShoeSource Latin America, MillerCoors, National Pork Board, General Mills, NBA, Genentech, Susan G. Komen Foundation, Procter & Gamble, Master Card, Verizon, Nationwide, Amway, Canon, Marriott, Reliant Energy, AARP, Eli Lilly, Conagra, Smuckers, Hershey’s, and Kraft.

All this experience in addition to multiple accolades and hands on experience as a CMO of a leading content development company in LATAM provides a full 360 consulting point of view on everything she brings to the table.