APRCON '17

Over 100 APR subject matter experts recently came together in Denver, CO for our annual conference, May 16-19. APRCON has always been an integral part of our ethos by ensuring that all team members are up-to-date on the latest industry trends while gaining a greater understanding of the company vision.

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APR’s Founder and CEO, Jillian Gibbs, kicked off the week by encouraging the team to continually challenge the status quo. Jillian outlined APR’s new services and technology products being innovated to help our clients evolve. Highlights of Jillian’s speech included:

New Technology Launch: The APR ‘bidding tool’ helps to facilitate the antiquated and labor-intensive production bidding process into an online, streamlined and fully transparent system.

  • APR Expansion into APAC & LATAM: APR relocated Eric Drury to Bangkok to manage our growing APAC team. We have already started working with high profile clients such as Google, Heineken, Coca-Cola South Pacific and Mercedes-Benz. APR has also recently hired Sue De Lopez, Managing Director to direct our growing LATAM region where we are managing 13 brands, 17 agencies and over $200M Pesos in annual production spend.
  • On-Site Production Management Services: In response to client demand, APR launched a service that provides clients with in-house production administration and on-site coordination across internal and external creative production resources. If you’d like more information, call your APR Managing Director.
  • TRACE Certification: APR has received TRACE anti-bribery certification. APR is currently the only independent third-party consultancy with this certification.

As the conference progressed, our team also learned valuable information from a variety of speakers to expand our general knowledge into the media-buying side of advertising. We brought in Matthew Reiss and Oliver Orchard from Advantage Media. To learn more about where the advertising production is headed, Myles Peacock, President & CEO of Creative Drive, provided an overview of how to provide smarter, more relevant content by building end-to-end efficiency into the creative process. Other topics of discussion included:

  • Music Licensing
  • Experiential Content
  • Social Snaps
  • Best Practices in social video production

In true Colorado fashion, we were blessed with a late spring snow. However, that did not deter everyone’s enjoyment of a cocktail party, game shows, quizzes and dance offs throughout the week. If you’d like to join us next year as a guest speaker, please let us know. We will also be inviting a few clients to attend.

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