Loretta Tassotti

Video SME
New York, NY USA


Loretta Tassotti is a 25-year veteran of the broadcast advertising production industry where she began her career on the production company side (producing at all levels), to the agency side (as both a producer and business affairs professional). Loretta has worked on complicated campaigns on behalf of APR clients (with and without AOR’s) producing assets for all media channels (broadcast, digital, web videos and print).

As one of two go-to people on music and talent issues across all APR clients, Loretta is also very skilled and familiar with negotiating licensing and defining best practices in talent (with regards to unions, hiring practices, casting, and defining usage options).