Katie Larsen

Experiential SME
Detroit, MI USA


Katie started in the automotive events industry as a Product Specialist for SAAB Cars, USA. She traveled the country representing the brand at experiential events and auto shows. That experience led her to become an event manager for Saturn Mobile Events Team where she managed and coordinated over 1,000 experiential events and a team of 15 Event Marketing Specialists.

She then worked with the GMC, Buick and Chevrolet brands in the management, coordination, creative, and execution of ride and drive tours, before moving on to ideation, planning, development and execution of trade shows for the Motorola brand. Katie’s vast experience in the automotive & events industry has given her a strong appreciation for experiential marketing, to which she feels she is always learning something new.