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apr empowers you to make better production decisions 


Training and coaching are essential in optimizing the most important part of the production process – the people. APR’s ‘GLOBAL CAMPUS’ provides on-site and virtual training to Advertisers, Agencies and Industry Associations interested in improving their team’s production knowledge. Our subject matter experts ensure you’re on the cutting edge of content development & industry trends impacting the production landscape.



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1. Integrated Production Process (Social Video, TVC’s, Still/Photography, Radio):

Learn to think, plan and work differently to help maximize deliverables, usage rights, and optimize costs across traditional and digital platforms.

2. Content Production Strategy: Planning It Right:

Understand how to modernize your creative production eco-system.

3. Experiential 101:

Learn best practices, questions to ask, and roles and responsibilities of marketers throughout the experiential & events/trade shows production process from planning through delivery. Learn more about VR/AR and immersive experiences.

4. Cost Drivers & Optimizers:

Understand the attributes of a production that contribute to your costs and how to evaluate & address them.

5. Talent & Usage Deep Dive:

Learn best practices for negotiating & contracting usage rights (union, celebrities, non-union talent, music, photographers, etc.).

6. Social Influencers:

Learn to navigate the influencer marketplace such as influencer networks, social agencies, content creation tools, multichannel networks, consumer advocacy, etc.

What are the trends affecting the way we produce content? What’s hot and what’s not?

8. Selecting The Right Production Partner For The Job:

Understand the criteria to determine which production partner is right for your job (fit for purpose) and the qualities to look for when viewing directors’ reels/treatments, photographers’ books and vendor designs.

9. Post-Production, Animation, & VFX:

Understand the process and key approval stages and how to minimize cost overages in this area.

10. Music:

Learn the types of music choices and best practices for producing audio and sound design and negotiating music licensing contracts.

We will work with you to customize the appropriate modules to fit your timing, budget and course level needs. Please contact for more information.