Elena was at the forefront of the recent advertising revolution in Russia, exemplified by her role in bringing international talent to the Russian market. Her hands-on approach while head of the TV Production department at BBDO ensured the consistently high production quality which cemented BBDO’s reputation as the foremost agency in Russia. In addition, Elena championed an ethical business code of conduct. Elena has set up the Moscow division of Stink – one of the most prominent production companies in the industry.
Elena is widely respected in the industry and her knowledge of the entire production process and practices in the advertising market make her an indispensable part of the team.