Carine Benton

Director of Operations EMEA


A demonstrated history and broad knowledge working across production and post-production, spanning 15+ years. Specialising in production of commercials, short and long-form content and for the last 8 years, focusing on international adaptation for Smoke & Mirrors and parent company, Williams Lea Tag, working across many global brands and creative agency partnerships.

Embracing every step of her career from a Runner, through to Producer, and onto Director of Broadcast Operations, before recently joining the team at APR.

Responsible for overseeing marketing services broadcast operations; managing executive producers, business affairs and operator teams; engaged in transformation projects including the design and implementation of the operating model; review of workflows, technology, systems, processes and appropriate work-share into global production hubs, to deliver optimal efficiencies.

Self-motivated, analytical and creative in finding solutions to complex challenges, which leads on nicely to being happily married, with two daughters and two stepsons, enjoying travelling and going on adventures with the family - never a dull moment!