Services

 

APR helps International brands identify cost efficiencies and implement the latest processes & best practices to create the greatest possible value across the entire spectrum of their advertising production spend.

Overview of Our Services

Advertising Production Resources redefines the advertising industry’s expectations for innovative production expertise by partnering with global brands, agencies, and suppliers. APR challenges the status quo to create value and drive efficiency by providing consulting services to advertisers to optimize their content and advertising production.

Ad Production Management of TVCs (Masters and Post-Production) | Ad Production Management of Photography Production | Digital Production Consulting (Social, Mobile, Banners, Websites) | Web Videos and Branded Content | Experiential, Trade Shows & Events | Repurposing Strategies to Leverage Existing Assets | Risk Mitigation in all Areas | Talent/Music/Image Rights Strategy | Invoice Review/Job Reconciliation/ Bid Forms & Templates

 

 

 

icon-content-Creation-Strategy.fw

 

Content Creation Strategy & Approach

At APR, we’ll help you bring your creative ideas to life in the best way possible. We have a strategic approach to content creation that includes evaluating your annual budget and leveraging your productions to get the most value so that your creative, digital, and non-advertising content is utilized to its full potential.

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Ad Production Coordination

We can manage all of your production initiatives with a 360º view. APR’s unique insight across brands and agencies means we can make your production process run smoother from start to finish.

production management

 

Production Management

APR plays an important role in supporting your marketing organization and assisting in coordinating your production projects and assets across creative agencies and suppliers. We set up modern guidelines for working together and introduce the latest best practices.

reporting and benchmarking

 

Reporting & Benchmarking

APR’s expansive reporting resources make measurement easy with our proprietary database, one of the most comprehensive and powerful data collections in the industry. Each year, we have oversight of approximately $1 billion in advertising production spend. We walk you through the process of transforming data through accurate analysis and report generation, drawing valuable insight that we pass on to you, so you know where you stand.

business consulting

 

Business Consulting

If you’re looking for guidance through the business that surrounds your production initiatives, APR can help. We can take a diagnostic look at your production supply chain, vendor pool and campaign management processes to introduce preferred vendor relationships, decoupling arrangements and all sorts of interesting solutions to evolve the way content is produced, shared and created.

broadcast and video production

 

Broadcast & Video Production

Our global team has the skills and depth of experience to boost the efficiency of your broadcast productions. APR works closely with your brand teams and agencies to determine the best approach for successful and efficient productions while preserving the creative integrity of the project.

coaching and training

 

Coaching & Training

Get the most out of APR’s extensive collection of expertise and resources through customized coaching and training. Together, our team works with yours to sharpen production skills and streamline your workflow through training, seminars, and strategies. By gathering experience from our subject matter experts around the globe and incorporating industry best practices, APR delivers top-of-the-line instruction to guarantee your team is performing at the top level.

experiential events

 

Experiential & Events

When production translates to real-world experiences and events, APR has the resources you need to make every engagement a success. We’ll help you develop impactful events that push the boundaries of brand awareness and responsiveness.

print production

 

Print Production

At APR, we’ll help you bring your creative ideas to life in the best way possible. We have a strategic approach to content creation that includes evaluating your annual budget and leveraging your productions to get the most value so that your creative, digital, and non-advertising content is utilized to its full potential.

digital and social production

 

Digital & Social Production

Our global team navigates the evolving landscape of digital production with extensive expertise in digital, social, and mobile components. We collaborate with marketers, agencies and third party vendors in determining optimal project process, contract structure and staffing/cost models based on client and project needs.

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