SEMINARS AND TRAINING
APR offers a wide array of workshops and training programs to help marketing professionals stay current with industry Best Practices and maximize ad production spending.We feature leading industry experts who present the latest strategies, tools and guidelines for creating high-impact ad production. Attendees receive in-depth information about best practices, efficiencies and key cost drivers that affect each stage of the production process.
APR also conducts customized client-site training to meet the unique needs of individual advertisers and industry groups.
One of our most popular offerings is the Annual Advertising Production Management Seminar. This exclusive two-day symposium brings together marketing professionals, procurement officials, agency personnel, production companies and others involved in the production process. It is a lively, interactive experience covering such diverse topics as:
- Production Budgeting
- Bid Analysis
- Evaluating Directors' Reels
- Usage Rights Management
- The Digital Transition and its Impact on Advertisers
- HDTV--Considerations for Advertising Production
- "New Media" Strategies
- Client / Agency Roles and Responsibilities
- Cross-Platform Marketing Opportunities
- And much, much more
