Challenge
A client’s advertising campaigns required the addition of end tags and promotional message tags on TV commercials, with 3 multi-cultural agencies involved in the campaigns. The post-production work was spread across multiple vendors, with each job being bid independently with no commonality in bid details between vendors.
Action
APR led an RFP process, assessment and negotiation with four candidates selected by client and agencies. We created a common bid template and scorecard for apples to apples comparison; selecting a single preferred vendor for a seasonal campaign as a trial period. After a successful trial, we negotiated an annual agreement with the vendor at predetermined pricing and included a two-tiered volume discount.
Result
By consolidating with a single vendor with a predetermined rate card, the client saved an estimated $1 million (25% of total cost) for the year on production of end tags. Additionally, the client reduced their timeline significantly, standardized the output for consistency and created a library of digital assets easily available for re-use.
