The APR AdPro Scorecard®
Introducing the AdPro Scorecard®, APR’s proprietary suite of data tools providing advertisers with a unified view into the complex world of production costs, agency fees and vendor data. AdPro Scorecard® provides insights for the ad production industry, and offers a client portal for brands to track their own production data, to report, and to benchmark internally.
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The AdPro Scorecard® collects, validates and provides benchmarks for the ad production industry. Developed and populated with $2B of production data the AdPro Scorecard® helps brands effectively track and benchmark all advertising and content production spend against industry norms.
Working with top brands around the world, and culling production analytics for TV commercials, digital banner ads, web videos, social, mobile, print, OOH, radio, experiential and more, APR’s subject matter experts analyze, normalize, mine, and update the data in real time presenting a realistic, current snapshot of spends for brands and their agencies.