RIGHTS EVALUATION

APR helps clients reduce risk and avoid costly errors through in-depth rights assessment and evaluation.

In today's complex media environment, usage rights present a veritable mine field of legal hazards and management issues. Managing rights effectively requires a deep understanding of how rules and contracts apply across a myriad of advertising platforms and labor unions.

APR gets involved early in the production process to evaluate rights issues and spot potential conflicts before they become critical mistakes. You can expect APR to:  
  • Assess contractual requirements for talent, music, stock footage and other production elements.
  • Define standards for rights negotiations.
  • Assist with negotiations, when necessary.
  • Coordinate solutions with agencies, vendors and legal counsel.
  • Analyze historic rights data.
  • Develop a usage rights tracking system (talent, music, models, celebrities, etc.).
  • Maximize and leverage rights across brands, divisions and projects.