LEVERAGING CREATIVE
APR's leveraging expertise helps increase the value of creative assets generated during the production process.Long before a shoot takes place, our production experts identify opportunities to re-purpose and share creative assets, such as film footage, still photos, music and finished spots.
Once leveraging opportunities are identified, APR coordinates with agencies, brands and corporate divisions, putting assets to work across different marketing programs and media platforms.
APR's leveraging capabilities includes::
- Establish guidelines and manage processes for sharing creative assets.
- Facilitate regular communication between brands and divisions, alerting them to new productions and leveraging opportunities.
- Help build client-owned stock footage libraries.
- Monitor usage rights negotiations to make certain that proper rights are obtained.
- Identify and coordinate cross-platform production opportunities, such as conducting photo shoots for print while conducting film shoots for TV.
- Prepare reports detailing cost savings and efficiencies gained through leveraging.
