DIGITAL ASSET MANAGEMENT

APR is a recognized thought leader within Marketing Technology, specifically within the Digital Asset Management (DAM) arena.

Clients hire APR in an advisory or project management role to guide their marketing team or Steering Committee through the often complex, labor-intensive process of choosing or implementing a marketing technology solution. We also evaluate legacy systems and help clients improve the usage of existing systems.

We are Vendor Agnostic
APR has experience working with several of the leading DAM software vendors, but we remain software-vendor agnostic. APR serves as a client's advocate, working with outside vendors to negotiate and set up DAM system.

We follow the life of an asset!
APR helps clients use DAM technologies to manage creative assets from initial idea through design, delivery, storage and reuse. We offer a flexible, comprehensive approach that includes a wide range of service offerings.

Some of the services we provide include:
  • Define the company's requirements for a DAM system through various interviews and analyses.
  • Determine features and functions available to meet those needs.
  • Write business requirements or a business case to support the initiative.
  • Develop a RFP using our RapidRFP process and vendor evaluation tools.
  • Research and recommend a DAM software vendor and assist in negotiating favorable contract terms with vendor.
  • Coordinate with IT, Procurement or other internal client departments.
  • Help to prepare, organize, and catalog the client's creative digital assets.
  • Design a comprehensive change management plan to ensure the use and success of the tool within the culture of organization.
  • Coordinate the launch of the DAM system and develop a communication plan that effectively informs and invites participation in the upcoming marketing technology implementation.
  • Design and implement workflow processes for things like legal approvals, creative approvals, sharing and the reuse of assets.efine metadata taxonomies, user groups, and permissions.
  • Train the client and agency personnel.
  • Create a long-term administration plan for the uploading and archiving of assets.
  • Provide a Data Content Administration plan for the incoming and expiring assets.

For more information about APR's technology solutions, contact us at 303-759-2509