AD PRODUCTION CONSULTING
From planning and bidding through shooting and post-production, APR works with clients and their agencies to improve processes, evaluate costs, and manage expectations.APR is involved early in the process, helping to ensure that production budgets align with marketing plans and creative proposals.
Once creative is approved, APR's involvement may include:
- Bid evaluation
- Identify cost-saving opportunities
- Coordinate pre-pro meetings
- Incorporate technology tools to support the production process
- Ensure that planning meets client expectations
- Track expenditures
- Analyze overages
- Monitor editorial progress
- Oversee trafficking and distribution
- Audit processes and transactions
- Capture key learnings
- Recommend changes to Best Practices, as appropriate
